

Most organisations are treating AI as a technology challenge. It’s a leadership challenge.
Pilot projects and vendor demos don’t build organisational capability. They create dependency. The AI Transformation Roadmap (AITR) enables leaders to lead transformation directly without outsourcing strategic thinking.

What is AITR?
AI Transformation Roadmap (AITR) is a strategic coaching methodology that helps large, complex organisations transition from AI experimentation to systematic capability building.
It includes:
- Clear frameworks for decision-making across your institution
- Practical tools to assess opportunity and risk systematically
- Governance structures that enable speed without chaos
- Internal capacity to evaluate expert advice critically
AITR enables leaders to develop their internal AI transformation capabilities while reducing reliance on external consultants.
Why This Matters Now
Orgnisations are at a pivotal moment
"AI adoption is a cultural transition. According to BCG's 2024 AI Radar, 70% of adoption challenges stem from people and process issues, not technology."
Dr Dorottya Sallai, LSE
"Despite two years of broad managerial attention and extensive experimentation, we are not seeing the large-scale GenAI-powered business transformations that many envisioned."
MIT Sloan Management Review
The window for strategic action is closing. The question isn’t whether to act. It’s whether you‘ll build the capability to lead AI transformation, or be led by it.
How It Works
Five steps to AI governance, clarity, and organisational confidence

Readiness Assessment
Assess your AI maturity across 9 domains to identify priority gaps and exposure points.

Opportunity Mapping
Map activities across the AI Opportunity Matrix with evidence-validated priorities and ROI.

Knowledge Base
Gather data around your priorities and build foundational knowedge that grows over time.

Strategic Dashboard
Build a live, interactive dashboard that tracks AI readiness, initiatives, and progress and runs offline.

Capability Transfer
Get the tools, methodology and know-how to run your AITR without dependency.
What You Gain
Strategic capability, not just technical knowledge

AITR helps you build these critical leadership capabilities:
- Frame AI problems clearly when the solution space is ambiguous.
- Experiment and learn at speed without breaking what works.
- Question assumptions, including expert advice and vendor claims.
- Make strategic decisions with incomplete information.
- Build organisational learning that compounds over time.
AI is moving fast, but these strategic capabilities will outlast any technology cycle.
Who We Are

Peter Kerr
Co-founder
Peter has three decades of experience working alongside executive teams from scaling startups to FTSE 100 firms, specialising in helping leaders make sense of change. He brings a practical, grounded approach to the intersection of strategic capability and technological disruption.

Des Kennedy
Co-founder
Des has spent 30+ years helping organisations navigate change. An experienced professional in the fields of communication, digital design and organisational development, he provides expertise to leadership across diverse sectors, bringing high-impact contributions to every project he undertakes.
Ready to Start?
Whether you’re exploring strategic options or ready to build internal capability, we’re here to help.










